Wix are one of the biggest platforms for building websites due to their heavy marketing presence on the likes of YouTube (I’m sure you have seen the ads!) and social media.
But for this review, I am purely looking at their ecommerce offering to see if it is a good option for an online business.
When I review a platform, I look at a few things. The first is the pricing and features that they offer and the second is how easy the platform is to use. That way I hope to give a good rounded picture of the platform.
Before I get started I just want to disclose that this post contains affiliate links, which means that if you sign up to their services via a link in this post, I do receive a small commission. But and I cannot stress this enough, that this in no way influences my review, if I don’t like something then I will say so! With that out of the way, lets get into the review.
The pricing on the Wix website doesn’t include that much information as to what you get for your money. One thing they do promote is that they don’t put their ads on your site, I should think not on a paid plan as well!
Price for 1 minute
Price for 1 minute
No Turnover Limit
Free SSL Certificate
6 Images Per Product
No Turnover Limit
Free SSL Certificate
9 Images Per Product
Social Media Logos
No Turnover Limit
Free SSL Certificate
12 Images Per Product
Social Media Logos
With the plans ranging from £13 – £22, it is pretty obvious that Wix are aiming for smaller, boutique style businesses, rather than large scale ecommerce sites.
While not overly clear on the Wix website, you can pay for your plan on a monthly or yearly basis.
As with nearly all of the hosted ecommerce platforms, Wix offer you a free 14 day trial so that you can try the platform out. You can also keep a free wix website after the trial ends but it won’t have any of the ecommerce features.
Wix Free 14 Day Trial
No Credit Card Needed
Before I get full on into my review, I thought I would take a look at what some of their existing customers thought of the platform. For this I look on Trustpilot, Facebook and Google.
1.5 out of 5
The Wix website doesn’t give that much information about the features that is offers but signing up for their trial shows you far more of what they have to offer. They use a mix of core features and apps that you can install to add functionality to your website, some of these include:
- Live Chat
- Events Calender
- Wix music to sell and promote your music
- Discount Coupons
They also have integrations in the form of apps with many third-party platforms including Printful, Printify, Quickbooks and Google Ads.
Wix is definitely a feature rich platform and there are lots of options available to you when it comes to building an ecommerce store. All of the apps are free to use on premium plans although you may have to take out a paid plan with some third-party services.
I counted the amount of themes I was offered in the theme selector and counted 36 free themes, all of these are mobile responsive and many of them have multiple different layouts available.
The only thing that I didn’t like was that they don’t have a preview, just the name of the theme. If you want to see what it looks like, you need to click on it and it will show what it will look like on your site. This can make choosing the right theme quite a drawn out process.
From what I had read on the Wix website, I expected there to be quite a few different payment options but was quite disappointed when I saw that there was basically only 3 options available for the UK.
They were Wix payments, PayPal and cash payments, which you could use for bank transfers. There was no mention of Stripe, Klarna or any other of the major payment gateways.
Do Wix charge transaction fees?
No, Wix do not charge any transactions fees, no matter what plan you are on.
For any plan outside of the VIP plan, you are stuck with the basic Wix support and it is pretty basic!
The Wix support centre is just a list of documentation on a variety of different topics. And while the documentation isn’t bad, sometimes you just need to talk to someone. Unfortunately, this isn’t something that you can do easily.
Just finding out how to submit a support ticket or request a callback takes a bit of detective work. The information on how to contact the support team is buried right at the bottom of the help centre and you then have to answer a number of questions before the very little contact us option appears.
You can then request a callback or submit a ticket. I really don’t like it when companies try to hide their contact info!
I found no information on the Wix website regarding their servers or hosting environment. In fact much of the Wix website doesn’t really give you much information about anything!
After much digging, I came up with that the have 99.9% uptime and include an SSL certificate with every package. But that doesn’t stop me from testing out their customer example sites! As with every platform I review, I took three of their sites and ran them through Pingdom’s speed tool once a day for three days and you can see the results below.
My initial response was WOW and not in a good way! These are really bad load times and this could have a really big impact on how well your website does in both search ranking and user experience. The average load time across the three sites was 6.29 seconds and is by far the worst performing platform I have tested!
How Easy is Wix to Use?
All of Wix adverts state that it is an easy platform to use and that anyone can create a professional looking website in no time, so lets see if they are telling the truth!
When I test a platform for ease of use, I look at 5 main areas:
- Getting Started
- Navigating the Dashboard
- Customising your theme
- Adding and Managing Products
- Managing Orders
Getting started with Wix is really easy, all you need is your email address and a password. On the next page, you can decide whether you want to do all the work yourself or let the Wix ADI (Artificial Design Intelligence) do it for you.
I opted to see what the ADI was all about and it is actually a pretty good system and asks you a few questions. Once you answer these, then it will build a basic site for you, which you can then go on a tweak for yourself.
On your first login to your website, you will be taken to the design are but to manage your contect such as products and blog posts, you need to go to your website dashboard. Once you get here, you will be greeted with a pretty comprehensive set up guide. The amount of individual guides you will see does depend on the apps you selected when going through the ADI set up.
Navigating the Dashboard
Navigating around Wix isn’t the easiest thing to do, mainly because it is split into two separate sections:
- Design – which can be either the ADI or Advanced Editor
- Dashboard – where you manage your content such as products, bookings or blog
While many platforms do something similar, what makes Wix a bit strange to use is that they operate in different tabs within your browser. So if you are in the edit area and click on the dashboard, it will open up in a new tab. This feels a little bit disjointed to me.
The individual design area and dashboard are both pretty simple to navigate but they have completely different layouts, which means you have two different things you need to get used to navigating. You can see the different layouts in the pictures above and below this section.
One thing I did notice was that some things seem to take a long time to load in Wix, especially when you make changes to the design.
Customising Your Theme
One of the things that Wix say in their adverts is how easy it is to build a beautiful custom website and honestly, their system isn’t bad. When it comes to customising the look of your site, you have two options.
The first is the ADI, which I mentioned above. This is the mode that I would recommend using as I did find it the easiest out of the two to use. In ADI mode, the sections of your pages can be edited individually and it allows you to change the content as well as the layout of the section. This can be done by simply clicking on the settings and design buttons when you click on a section.
You can also add and remove sections from a page. When you want to add a new section, it will display all of the layout options for that section. Re-arranging the order in which your sections appear on the page is easily done by clicking the up or down arrows when you hover your cursor over a section.
In addition to this, you can also change the colours on your site, the font type and animations. The font type selection wasn’t great for me as they have pre-set match ups of header and body fonts but you can’t select individual fonts, which isn’t great if you have specific ones you want to use on your site.
The second option is the advanced editor, this is a drag and drop editor that allows you to make a variety of changes to your site. From minor ones like the alignment of text, to adding different sections to your site. While the advanced editor is very in-depth, you really need to dedicate some time to really learning how to use it properly.
Adding and Managing Products
Before getting to the add new product page, Wix will ask you whether you want to add a digital or physical product.
Wix have opted for a very simple layout for their add new product page. It includes all the sections that you need such as title, description, images and shipping. You can also add variations and additional sections if you need to add more than just the basic information.
On the add product page, you can also promote your product by creating coupons, promo videos, send it in an email campaign, share the product on social media and edit the SEO settings.
Organising your stock is also pretty easy, rather than categories, you create collections but they work very much in the same way. It is easy to add products to your collections, you can do it from the edit collection page or you can do it directly in the edit product page.
The only downside that I saw was the you can’t have sub-collections, which is something that I would have liked to have seen as it does make organising your stock easier.
Managing your inventory though isn’t that great as they have to be done on a product by product basis. You can’t edit prices or quantities in the products overview page. This could get quite tedious if you have a large inventory to manage.
Unfortunately, I was unable to test the order management system out because this can only be done when you upgrade to one of their premium plans.
I came in to this review with an open mind, even though I had heard lots of negative things about Wix. While it isn’t as bad as some people have made it out to be, it isn’t great either and I think there are much better options out there such a Create, especially when it comes to ecommerce.
Rather than type out what I do and don’t like in paragraph form, I will list them as bullet points below.
What I like:
- ADI set up
- ADI theme customisation
- Dashboard set up guides
- Number of features available
- Add/edit product page
What I don’t like:
- Hidden support contact details
- Separate dashboards for design and website
- Limited payment gateway options
- Slow loading times within the dashboard
For me Wix is ok, would I personally choose it for an ecommerce website? No, as I think the likes of Create.net offer a much better overall package. While it is very feature rich, they come at a cost and for me the trade off just isn’t worth it.